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Web analytics projects: get off to a good start by avoiding these 10 errors
This post provides a (non-comprehensive) list of the points which should definitely not be overlooked when undertaking a digital analytics project. To create the list, we asked the advice of several...
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“Our challenge is multi-lingual, multi-site and multi-product”– Interview...
Vincent Canneva is the head of web and mobile analytics in the Marketing & Services branch at Total, one of the world’s leading energy companies. Facing the complexities of a digital presence...
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6 tips for speedier and more reliable digital analytics tagging
This article was first published on October 28, 2015. The implementation phase is a critical step in a web analytics project. We regularly see web analytics implementations that were disregarded until...
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